WESTWOOD - NEXT

The successful sale of the Westwood Corporation demonstrates the power and effectiveness of the Sperry Van Ness marketing program. Similar class B office properties were selling for $150-$175/SF which would have placed the value at $397,500-$463,750. Tom convinced the owner that through the Sperry Van Ness marketing approach that he could sell this property for more, much more. Tom based this decision on two factors, one the building had billboard like exposure on Interstate 5 that others were not factoring into the value and, also, the fact that this was a unique, owner user building that would be hard to replace at even $463,750. Tom suggested a list price of $795,000 and received multiple offers within the first 10 days the property was on the market and sold the property for over $263/SF or $700,000 in approximately 60-days.